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Title: Managing corporate reputation-insights from Bhagvad Gita
Authors: Hegde, Mithila
Porwal, Saumya
Agarwal, Umang
Keywords: Bhagvad Gita;Corporate communication
Issue Date: 2018
Publisher: Indian Institute of Management Ahmedabad
Series/Report no.: SP_2415
Abstract: The Bhagavad Gita propounds timeless wisdom and philosophy, beautifully communicated in the form of prose, in the midst of battlefield. The importance of the text places it among the ‘prasthantrayi’, that is, the three most important sources of Indian philosophical traditions. The aim of this project was to identify links between the Bhagavad Gita and select philosophical works, and to demonstrate how the same can be used to manage corporate reputation. In particular, we have studied the following philosophical concepts in relation to the Bhagavad Gita: a. Self-interest b. Concept of duty c. Ethical relativism d. Corporate social responsibility e. Ideal leadership
Appears in Collections:Student Projects

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