IndiGood: a platform for handcrafted goods

Abstract

The hypothesis around which the project was initiated was that there is latent demand for handcrafted goods (home-cooked food, handicrafts etc.) that is currently untapped at scale. The idea was to evaluate the possibility of leveraging technology to facilitate an intimate connection between the buyer and consumer for sale of such goods in such a way that promotes a long-term relationship building through conversations, enhances income and brings dignity to these skilled artisans. Our research indicates that timing and place play a key role in enabling adoption of handcrafted products. While customers might not be willing to spend a premium on handcrafted goods when buying day-to-day products, they start seeing value in delivering unique products and experience on special occasions like weddings etc. This can be tapped to effectively sell the handcrafted products.