IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/21843| Title: | All aboard the Metro rail? LTMRHL’s campaign for stakeholder support |
| Other Titles: | Asian Case Research Journal |
| Authors: | Kaul, Asha Chaudhri, Vidhi |
| Keywords: | Metro rail;Hyderabad Metro rail;Transportation |
| Issue Date: | 2018 |
| Publisher: | World Scientific Publishing |
| Citation: | Kaul, A., & Chaudhri, V. (2018). All aboard the Metro rail? LTMRHL’s campaign for stakeholder support. Asian Case Research Journal, 22 (1), 147-166. doi: 10.1142/S0218927518500062 |
| Abstract: | On 6 March 2015 the campaign had completed a little over two years. Sitting in the u-shaped conference hall, the corporate communication team listened intently to Mr. Sanjay Kapoor (General Manager & Head Corporate Communica-tions, PR & Advertising Business, L&T Metro Rail Hyderabad Ltd. or LTMRHL) put forth his views on the Brand Ambas-sador campaign. Launched in 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project, this campaign had made headway in securing visibility and garnering (partial) support. |
| URI: | http://hdl.handle.net/11718/21843 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| All Aboard the Metro Rail_2018.pdf Restricted Access | All Aboard the Metro Rail_2018 | 428.56 kB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.