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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/21843
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dc.contributor.authorKaul, Asha-
dc.contributor.authorChaudhri, Vidhi-
dc.date.accessioned2019-05-14T06:33:13Z-
dc.date.available2019-05-14T06:33:13Z-
dc.date.issued2018-
dc.identifier.citationKaul, A., & Chaudhri, V. (2018). All aboard the Metro rail? LTMRHL’s campaign for stakeholder support. Asian Case Research Journal, 22 (1), 147-166. doi: 10.1142/S0218927518500062en_US
dc.identifier.urihttp://hdl.handle.net/11718/21843-
dc.description.abstractOn 6 March 2015 the campaign had completed a little over two years. Sitting in the u-shaped conference hall, the corporate communication team listened intently to Mr. Sanjay Kapoor (General Manager & Head Corporate Communica-tions, PR & Advertising Business, L&T Metro Rail Hyderabad Ltd. or LTMRHL) put forth his views on the Brand Ambas-sador campaign. Launched in 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project, this campaign had made headway in securing visibility and garnering (partial) support.en_US
dc.publisherWorld Scientific Publishingen_US
dc.subjectMetro railen_US
dc.subjectHyderabad Metro railen_US
dc.subjectTransportationen_US
dc.titleAll aboard the Metro rail? LTMRHL’s campaign for stakeholder supporten_US
dc.title.alternativeAsian Case Research Journalen_US
dc.typeArticleen_US
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