Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/21852
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dc.contributor.authorKulkarni, Vaibhavi-
dc.date.accessioned2019-05-15T01:18:19Z-
dc.date.available2019-05-15T01:18:19Z-
dc.date.issued2018-
dc.identifier.citationKulkarni, V. (2018). Is It the Message or the Medium? Relational management during crisis through blogs, Facebook and corporate websites. Global Business review. doi: https://doi.org/10.1177/0972150918761986en_US
dc.identifier.urihttp://hdl.handle.net/11718/21852-
dc.description.abstractThis is a quasi-experimental study comparing three modes of communication during crisis to examine whether they lead to differences in perception of relational maintenance. Crisis communication by an airline company was marginally modified to mask the organization’s identity, following which participants were exposed to crisis communication through a Facebook page (n = 47), corporate blog entry (n = 58) or corporate media release (n = 50). Contrary to the existing literature, the study did not find any significant differences based on participants’ exposure to different mediums. However, participants relying on Facebook for information about the crisis reported a better understanding of the crisis. The study underscores the importance of perceived user control and familiarity with the medium in determining stakeholder perceptions. It also calls for additional empirical studies to investigate the effectiveness of social media vis-à-vis conventional communication routes, especially when the same information is presented through different mediums.en_US
dc.publisherSageen_US
dc.subjectCrisis managementen_US
dc.subjectSocial mediaen_US
dc.subjectRelational maintenanceen_US
dc.subjectBlogsen_US
dc.titleIs It the Message or the Medium? Relational management during crisis through blogs, Facebook and corporate websitesen_US
dc.title.alternativeGlobal Business reviewen_US
dc.typeArticleen_US
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