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http://hdl.handle.net/11718/21871| Title: | Through the looking Glass: role of construal level on description-intensive reviews |
| Other Titles: | Advances in Consumer Research |
| Authors: | Chatterjee, Swagato T., Aruna Divya |
| Keywords: | Consumer engagement;Construal Level Theory;Consumers’ satisfaction |
| Issue Date: | 2017 |
| Publisher: | Association for Consumer Research |
| Citation: | Chatterjee, S., & Aruna Divya, T. (2017). Through the looking Glass: Role of construal level on description-intensive reviews. Advances in Consumer Research, 45, 1019-1019. Retrieved from http://acrwebsite.org/volumes/1024416/volumes/v45/NA-45 |
| Abstract: | Focus on consumer engagement has led service providers to explore contextual factors influencing consumers’ satisfaction. In this paper, we draw insights from Construal Level Theory to identify the conditions when own vs. others’ experiences along with Process vs. Outcome attributes of services become more important in overall service evaluation. |
| URI: | http://hdl.handle.net/11718/21871 |
| Appears in Collections: | Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Through the Looking Glass_2017.pdf Restricted Access | Through the Looking Glass_2017 | 654.49 kB | Adobe PDF | View/Open Request a copy |
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