Through the looking Glass: role of construal level on description-intensive reviews

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DC Field	Value	Language
dc.contributor.author	Chatterjee, Swagato	-
dc.contributor.author	T., Aruna Divya	-
dc.date.accessioned	2019-05-16T03:26:29Z	-
dc.date.available	2019-05-16T03:26:29Z	-
dc.date.issued	2017	-
dc.identifier.citation	Chatterjee, S., & Aruna Divya, T. (2017). Through the looking Glass: Role of construal level on description-intensive reviews. Advances in Consumer Research, 45, 1019-1019. Retrieved from http://acrwebsite.org/volumes/1024416/volumes/v45/NA-45	en_US
dc.identifier.uri	http://hdl.handle.net/11718/21871	-
dc.description.abstract	Focus on consumer engagement has led service providers to explore contextual factors influencing consumers’ satisfaction. In this paper, we draw insights from Construal Level Theory to identify the conditions when own vs. others’ experiences along with Process vs. Outcome attributes of services become more important in overall service evaluation.	en_US
dc.publisher	Association for Consumer Research	en_US
dc.subject	Consumer engagement	en_US
dc.subject	Construal Level Theory	en_US
dc.subject	Consumers’ satisfaction	en_US
dc.title	Through the looking Glass: role of construal level on description-intensive reviews	en_US
dc.title.alternative	Advances in Consumer Research	en_US
dc.type	Article	en_US
Appears in Collections:	Journal Articles

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