Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/21873
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dc.contributor.authorVijayalakshmi, Akshaya-
dc.contributor.authorLin, Meng-Hsien-
dc.contributor.authorKordrostami, Melika-
dc.date.accessioned2019-05-16T03:47:52Z-
dc.date.available2019-05-16T03:47:52Z-
dc.date.issued2017-
dc.identifier.citationVijayalakshmi, A., Lin, M-H., & Kordrostami, M. (2017). The impact of perceived temperature on responses to Psa Ads. Advances in Consumer Research, 45, 1064-1064. Retrieved from http://www.acrwebsite.org/volumes/1024191/ volumes/v45/NA-45en_US
dc.identifier.urihttp://hdl.handle.net/11718/21873-
dc.description.abstractThis working paper finds that the affiliative sensations triggered through priming of warm/cold touch can increase the effectiveness of public service announcement (PSA) by increasing empathy, threat perceptions and donations to the cause. However, this is likely to be true only for high need for touch participants.en_US
dc.publisherAssociation for Consumer Researchen_US
dc.subjectPublic service announcementen_US
dc.subjectTouchen_US
dc.subjectWarm Touchen_US
dc.subjectCold Touchen_US
dc.titleThe impact of perceived temperature on responses to Psa Adsen_US
dc.title.alternativeAdvances in Consumer Researchen_US
dc.typeArticleen_US
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