The impact of perceived temperature on responses to Psa Ads

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/21873

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DC Field	Value	Language
dc.contributor.author	Vijayalakshmi, Akshaya	-
dc.contributor.author	Lin, Meng-Hsien	-
dc.contributor.author	Kordrostami, Melika	-
dc.date.accessioned	2019-05-16T03:47:52Z	-
dc.date.available	2019-05-16T03:47:52Z	-
dc.date.issued	2017	-
dc.identifier.citation	Vijayalakshmi, A., Lin, M-H., & Kordrostami, M. (2017). The impact of perceived temperature on responses to Psa Ads. Advances in Consumer Research, 45, 1064-1064. Retrieved from http://www.acrwebsite.org/volumes/1024191/ volumes/v45/NA-45	en_US
dc.identifier.uri	http://hdl.handle.net/11718/21873	-
dc.description.abstract	This working paper finds that the affiliative sensations triggered through priming of warm/cold touch can increase the effectiveness of public service announcement (PSA) by increasing empathy, threat perceptions and donations to the cause. However, this is likely to be true only for high need for touch participants.	en_US
dc.publisher	Association for Consumer Research	en_US
dc.subject	Public service announcement	en_US
dc.subject	Touch	en_US
dc.subject	Warm Touch	en_US
dc.subject	Cold Touch	en_US
dc.title	The impact of perceived temperature on responses to Psa Ads	en_US
dc.title.alternative	Advances in Consumer Research	en_US
dc.type	Article	en_US
Appears in Collections:	Journal Articles

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