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Issue Date | Title | Author(s) |
---|---|---|
22-Apr-2010 | Marketing Management: Cases and Concepts | Bhandari, Labdhi R.; Dholakia, Nikhilesh; Khurana, Rakesh; Jain, Abhinandan K. |
3-Jun-2010 | Marketing of Information Products and Services: A Primer for Librarians and Information Professionals | Jambhekar, Ashok; Jain, Abhinandan K.; Rama Rao, T. P.; Sreenivas, S. |
3-Jun-2010 | Product Design and Test Marketing of Information Products and Services | Jambhekar, Ashok; Jain, Abhinandan K.; Jajoo, B. H.; Rama Rao, T. P.; Rao, Srinivas S. |