Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/21939
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dc.contributor.authorKaul, Asha-
dc.contributor.authorSingh, Anurag-
dc.date.accessioned2019-05-25T03:19:19Z-
dc.date.available2019-05-25T03:19:19Z-
dc.date.issued2016-
dc.identifier.citationKaul, A., & Desai, A. (2016). Managing corporate reputation through social media. In Managing public relations and brand image through social media (pp.30-46). Hershey: IGI Global.en_US
dc.identifier.urihttp://hdl.handle.net/11718/21939-
dc.description.abstractEach consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR, and advertising professionals, and organizations who wish to better understand the effects of social media.en_US
dc.publisherIGI Globalen_US
dc.subjectPublic relationsen_US
dc.subjectBranding - Marketingen_US
dc.subjectSocial mediaen_US
dc.titleManaging corporate reputation through social mediaen_US
dc.title.alternativeManaging Public Relations and Brand Image through Social Mediaen_US
dc.typeBook chapteren_US
Appears in Collections:Book Chapters

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