Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/22000
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dc.contributor.authorShah, Bhavin
dc.contributor.authorRavichandran, N.
dc.date.accessioned2019-06-01T01:16:37Z
dc.date.available2019-06-01T01:16:37Z
dc.date.issued2018-09-12
dc.identifier.urihttp://hdl.handle.net/11718/22000
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesQM0282;
dc.titleBharat Footwear Limited Discount Couponsen_US
dc.typeCases and Notesen_US
dcterms.abstractThe case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide on the acceptance or otherwise of the deal. Adequate data is provided to discuss this central issue in a business context along with an estimate of the secondary market of discount coupons. The analysis of the case leads to a debate on whether the discount policy should be continued or otherwise. While several sharing arrangements for the discount amount are considered, the key to the situation is not such arrangements but a robust system in dispensing these coupons.
Appears in Collections:Cases and Notes

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