IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/22000Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shah, Bhavin | |
| dc.contributor.author | Ravichandran, N. | |
| dc.date.accessioned | 2019-06-01T01:16:37Z | |
| dc.date.available | 2019-06-01T01:16:37Z | |
| dc.date.issued | 2018-09-12 | |
| dc.identifier.uri | http://hdl.handle.net/11718/22000 | |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.relation.ispartofseries | QM0282; | |
| dc.title | Bharat Footwear Limited Discount Coupons | en_US |
| dc.type | Cases and Notes | en_US |
| dcterms.abstract | The case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide on the acceptance or otherwise of the deal. Adequate data is provided to discuss this central issue in a business context along with an estimate of the secondary market of discount coupons. The analysis of the case leads to a debate on whether the discount policy should be continued or otherwise. While several sharing arrangements for the discount amount are considered, the key to the situation is not such arrangements but a robust system in dispensing these coupons. | |
| Appears in Collections: | Cases and Notes | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.