IIMA's Digital Leap:Formulating Online Education Strategy

Abstract

This case study focuses on an educational institution and how it should strategise its online education programme. The case presents an opportunity to analyse the management education sector in India along with the future trends and aspirations of contemporary learners (students). The study points out the key decision variables and their corresponding implication on the digital strategy of IIMA. It examines the institute’s take on types of courses offered, target location, the appropriate technology, the content of the courses and duration of classes online. It discusses the potential suits of offerings that IIMA can provide to create its niche in the online education sector. The case provides an opportunity to discuss the growth plans and priority setting of an academic institution, elaborate the challenges of managing innovation (disruptive vs. sustaining) in an academic institution, and finding a balance between online and offline education and executive education development programmes.