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http://hdl.handle.net/11718/22020| Title: | Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (A): A Teaching Note* |
| Authors: | Krishnamoorthy, Srikumar |
| Issue Date: | 4-Feb-2019 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | MAR0499(A)TN; |
| URI: | http://hdl.handle.net/11718/22020 |
| Appears in Collections: | Cases and Notes |
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