IIMA Institutional Repository
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http://hdl.handle.net/11718/22023Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Krishnamoorthy, Srikumar | - |
| dc.date.accessioned | 2019-06-03T00:52:05Z | - |
| dc.date.available | 2019-06-03T00:52:05Z | - |
| dc.date.issued | 2019-02-04 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/22023 | - |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.relation.ispartofseries | MAR0499(C)TN; | - |
| dc.title | Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India ©: A Teaching Note* | en_US |
| dc.type | Cases and Notes | en_US |
| Appears in Collections: | Cases and Notes | |
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