IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/22074Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sharma, Dheeraj | - |
| dc.date.accessioned | 2019-06-03T22:16:18Z | - |
| dc.date.available | 2019-06-03T22:16:18Z | - |
| dc.date.issued | 2017-03-31 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/22074 | - |
| dc.description.abstract | "Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. Rajeev Batra, CEO of Fish TV was now facing a dilemma as to whether the company should wait for the things to settle down on their own or whether the company should come up with a plan for service recovery. If the company decided to go with the latter, then what possible remedies could the company offer to the aggrieved customers to overcome this situation? Also, to keep the company out of such troubles in future, Batra needed to re-evaluate the advertising strategies of the company. | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.relation.ispartofseries | MAR0491; | - |
| dc.subject | Advertising | en_US |
| dc.subject | Channel Management | en_US |
| dc.subject | Product Launch | en_US |
| dc.title | Fish TV | en_US |
| dc.type | Cases and Notes | en_US |
| Appears in Collections: | Cases and Notes | |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.