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http://hdl.handle.net/11718/22081
Title: | "Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note" |
Authors: | Das, Gopal Abhishek Varshneya, Geetika |
Issue Date: | 11-Jul-2016 |
Publisher: | Indian Institute of Management Ahmedabad |
Series/Report no.: | MAR0485TN; |
URI: | http://hdl.handle.net/11718/22081 |
Appears in Collections: | Cases and Notes |
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