Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/22095
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dc.contributor.authorYadav, Babulal
dc.contributor.authorJain, Abhinandan K.
dc.date.accessioned2019-06-04T00:44:18Z
dc.date.available2019-06-04T00:44:18Z
dc.date.issued2016-11-23
dc.identifier.urihttp://hdl.handle.net/11718/22095
dc.description.abstractTrouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi to face the heat and take necessary damage control measures.The case challenges the participants to review the events leading to a total ban on all the nine variants of Maggi noodles imposed by FSSAI, the Indian Regulator, by Nestle India. It also challenges them to suggest ways of taking care of the business in future in India as well as its effects in other countries.en_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesBP0396;
dc.subjectCorporate Environmenten_US
dc.subjectManagementen_US
dc.subjectGovernment Regulationen_US
dc.titleMaggi Noodles: Challenges of Total Recall in India: Managing Corporate Environmenten_US
dc.typeCases and Notesen_US
Appears in Collections:Cases and Notes

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