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http://hdl.handle.net/11718/22119| Title: | GEF India Private Limited: January 2011: Defining Market Research Problem |
| Authors: | Jain, Abhinandan K. Singh, Vivek |
| Keywords: | Edible Oil;Sunflower Oil;FMCG |
| Issue Date: | 19-Jan-2017 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | MAR0488; |
| Abstract: | In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of a markeing plan for the next year. Participants are challenged to critique the breif from the point of view of defining a mangerial marketing research problem for assessing a launch plan. |
| URI: | http://hdl.handle.net/11718/22119 |
| Appears in Collections: | Cases and Notes |
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