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http://hdl.handle.net/11718/22119Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jain, Abhinandan K. | |
| dc.contributor.author | Singh, Vivek | |
| dc.date.accessioned | 2019-06-04T03:07:42Z | |
| dc.date.available | 2019-06-04T03:07:42Z | |
| dc.date.issued | 2017-01-19 | |
| dc.identifier.uri | http://hdl.handle.net/11718/22119 | |
| dc.description.abstract | In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of a markeing plan for the next year. Participants are challenged to critique the breif from the point of view of defining a mangerial marketing research problem for assessing a launch plan. | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.relation.ispartofseries | MAR0488; | |
| dc.subject | Edible Oil | en_US |
| dc.subject | Sunflower Oil | en_US |
| dc.subject | FMCG | en_US |
| dc.title | GEF India Private Limited: January 2011: Defining Market Research Problem | en_US |
| dc.type | Cases and Notes | en_US |
| Appears in Collections: | Cases and Notes | |
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