Pradhan Chemicals: Connecting with the Community

Abstract

The case deals with a situation where the protagonist, Abhik Roy, who heads a manufacturing unit of Pradhan Chemicals has committted something on behalf of his unit, to senior management. He now faces the challenge of getting the entire unit to go along with the initiative he has announced. He sees numerous potential advantages to be derived from the initiative. However, he has to depend on voluntary participation from a very large number of employees at all level, for the initiative to succeed. He needs to decide how to persuade the entire unit to come forward in order to make the initiative a success.