Electronics for You

Abstract

EFY Group is a media group in the electronic industry, with four main activities: (1) publishing print magazines that focused mainly on the electronics industry in India—this was the main activity; (2) publishing digital (pdf) versions of the print magazines; (3) managing ten online communities; and (4) conducting events for the electronics industry. On June 16, 2016, the Board of EFY Group asked Mr. Rahul Chopra, Managing Director & CEO, to develop a “Digital First” strategy. It felt that the group had not paid adequate attention to the digital publishing trend that seemed to be becoming common in the publishing industry and asked Rahul Chopra to focus on increasing the subscriptions to EFY’s digital products.