HealthStart: Need for Growth Strategy

Abstract

This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and the selected startups received about INR 2.5 million for 10% equity. It had supported 11 startups since its inception. In 2017, Jaisingh was planning to develop a sustainable business model to strengthen the ecosystem so that HS could increase the number of startups to support. He was wondering whether the idea of HS was a step in the right direction and was not sure about the right growth strategy moving forward. The purpose of this case is to provide an opportunity to step into the shoes of Jaisingh and plan for the growth strategy of HS.