MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/22195

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DC Field	Value	Language
dc.contributor.author	Jain, Abhinandan K.
dc.date.accessioned	2019-06-06T01:29:22Z
dc.date.available	2019-06-06T01:29:22Z
dc.date.issued	2017-10-13
dc.identifier.uri	http://hdl.handle.net/11718/22195
dc.description.abstract	Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: (i) the proposed options to be tested, (ii) the proposed parameters of success to be used for evaluating the options, (iii) the web tools to be used for tracking the parameters, (iv) the research design to be used and the process of testing the options. The case also provides a sharp definition of the areas of decision making identified for redesigning the home page. It challenges the participants to critique these and suggest improvements	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	MAR0493(B);
dc.subject	Marketing	en_US
dc.subject	Business Research	en_US
dc.title	MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page	en_US
dc.type	Cases and Notes	en_US
Appears in Collections:	Cases and Notes

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