MakeMyTrip: 2013(C): Redesigning the Home Page

Abstract

Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few years, the project undertaken to redesign the home page and the results of testing the four options for the purpose. Brief details of the following are also provided: need for redesigning the home page, the purposes of the web site, the decision areas identified on the basis of pre research studies, the parameters to be used for deciding the best home page design, the options generated for testing, and the research design used for testing the options (including the tools used for tracking the parameters).