IIMA Institutional Repository
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http://hdl.handle.net/11718/221Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kaul, Subhashini | - |
| dc.date.accessioned | 2009-08-21T09:03:40Z | - |
| dc.date.available | 2009-08-21T09:03:40Z | - |
| dc.date.copyright | 2006-10 | - |
| dc.date.issued | 2009-08-21T09:03:40Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/221 | - |
| dc.description.abstract | Store loyalty is the most initial variable of interest to retailers. This paper reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image. The paper also discusses methodological issues in measuring store loyalty and image in the current Indian context. | en |
| dc.language.iso | en | en |
| dc.relation.ispartofseries | WP;2006-10-06 | - |
| dc.subject | Retail sector | - |
| dc.subject | Retailing | - |
| dc.subject | Branding | - |
| dc.subject | Retailer Brand Equity | - |
| dc.title | A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers | en |
| dc.type | Working Paper | en |
| Appears in Collections: | Working Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2006-10-06_skaul.pdf | 342.72 kB | Adobe PDF | View/Open |
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