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http://hdl.handle.net/11718/221| Title: | A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers |
| Authors: | Kaul, Subhashini |
| Keywords: | Retail sector;Retailing;Branding;Retailer Brand Equity |
| Issue Date: | 21-Aug-2009 |
| Series/Report no.: | WP;2006-10-06 |
| Abstract: | Store loyalty is the most initial variable of interest to retailers. This paper reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image. The paper also discusses methodological issues in measuring store loyalty and image in the current Indian context. |
| URI: | http://hdl.handle.net/11718/221 |
| Appears in Collections: | Working Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2006-10-06_skaul.pdf | 342.72 kB | Adobe PDF | View/Open |
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