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Title: Analyzing the electric vehicle industry landscape in India for the next 10 years
Authors: Verma, Akanksha
Shahi, Anal Kumar
Naik, Om
Keywords: Electric vehicle;Environmental Impact;Technology;Industry dynamics
Issue Date: 2018
Publisher: Indian Institute of Management Ahmedabad
Series/Report no.: SP_2470
Abstract: The global automotive industry is investing in the electric vehicle technology owing to the policy interventions regarding environmental effects by respective governments in various geographies over the last few decades. Electric vehicles are gaining acceptance in several markets like China, Germany, Norway, Netherlands, Japan, and the USA. The driving forces have been government interventions as well as investments made by existing OEM’s and Native EV manufacturers. India is also exploring viable solutions to deal with the problem of degraded air quality in multiple cities as well as reduce its great dependence on oil imports. Initiatives taken by the Indian Government like FAME and NEMMP to promote EV vehicle have attracted the attention of automakers, suppliers and dealers alike. The report aims to discuss how EV adoption will take place across various segments in the Indian Automobile industry. It explores how the evolution of the EV industry has taken place in the last few decades in major markets like the USA, China, and Europe. The secondary research was complemented by the interviews that we conducted with experts of EV industry across multiple segments: 2 wheelers and 3 wheelers, passenger cars and commercial vehicles to understand the pattern of EV adoption across these segments. Using these insights, we have tried to analyze how the Indian EV industry will evolve in the next 10 years and discusses what segments and initiatives will drive this change. The key insight about Indian EV industry is that, in the next 10 years, 2 Wheeler, 3 Wheeler, and Commercial vehicle markets will grow at a much faster rate than the Passenger vehicles markets. Key reasons for this difference can be investment requirement, complexity in design and government policies driving public transportation.
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