Jitesh jhirwal strategies for Internationalisation of Indian internet companies: Ola, Oyo, Zomato

Abstract

Companies decide to go international for a variety of reasons. Some of the major reasons include increasing revenue growth, improving profit margins, acquiring new customers, generating new sales, investment opportunities, reducing costs, diversifying and recruiting new talent. Different firms can have different reasons for entry into international markets. Sometimes the governments also incentivize the firms to enter the foreign markets.