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http://hdl.handle.net/11718/223Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kaul, Subhashini | - |
| dc.date.accessioned | 2009-08-21T09:13:56Z | - |
| dc.date.available | 2009-08-21T09:13:56Z | - |
| dc.date.copyright | 2006-10 | - |
| dc.date.issued | 2009-08-21T09:13:56Z | - |
| dc.identifier.uri | http://hdl.handle.net/11718/223 | - |
| dc.description.abstract | This theoretical paper develops a series of models applying social identify theory to the retail content. The shopper is conceived of as an 'actor' whose self-image and related identities impact store image perceptions. The paper address how identify conflicts are likely to be resolved by a shopper and takes into account the 'ideal' and 'actual' selves. Suggestions are provided as to how retailers could employ 'symbolic cues' to address different operating identities. | en |
| dc.language.iso | en | en |
| dc.relation.ispartofseries | WP;2006-10-05 | - |
| dc.subject | Retail sector | - |
| dc.subject | Consumer behaviour | - |
| dc.title | Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour | en |
| dc.type | Working Paper | en |
| Appears in Collections: | Working Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2006-10-05_skaul.pdf | 529.9 kB | Adobe PDF | View/Open |
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