To develop business model canvas for a marketplace and/or facilitator for recruiting blue-collar workers

Abstract

Informal workers make up over 90 percent of India’s total workforce. According to the Indian National Informatics Centre (NIC), that percent is steadily increasing, but not in the traditional daily wager and laborer segment. Ministry reports actually show a three-percentage-point decline in India’s overall labor force participation between 2011 and 2015ii. Labor force participation and the number of employed people do not in themselves measure gainful employment. Declining labor participation may indicate that more young people have stayed in education and/or that more women from house-holds, which were once in extreme poverty but have now entered the middle class, no longer need to work in low- productivity jobs.