Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/22689
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dc.contributor.authorSharma, Dheeraj
dc.contributor.authorRao, Narayan Singh
dc.date.accessioned2020-01-06T12:19:11Z
dc.date.available2020-01-06T12:19:11Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/11718/22689
dc.description.abstract'Swinging the Mandate' is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management.en_US
dc.language.isoen_USen_US
dc.publisherPenguin Random Houseen_US
dc.subjectCampaign management - Indiaen_US
dc.subjectPolitics and governmenten_US
dc.subjectIndia - Politics and government - 21st centuryen_US
dc.subjectMedia Usageen_US
dc.titleSwinging the mandate: developing and managing a winning campaignen_US
dc.typeBooken_US
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