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http://hdl.handle.net/11718/22697| Title: | Mahindra Trucks & Bus Division: Building a Marketing Plan: A Teaching Note |
| Authors: | Sahay, Arvind |
| Keywords: | Marketing Plan;Marketing Mix;Branding and Positioning;Challenges Brand |
| Issue Date: | 7-May-2019 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | MAR0503TN; |
| URI: | http://hdl.handle.net/11718/22697 |
| Appears in Collections: | Cases and Notes |
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