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http://hdl.handle.net/11718/22697Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sahay, Arvind | - |
| dc.date.accessioned | 2020-01-07T11:42:44Z | - |
| dc.date.available | 2020-01-07T11:42:44Z | - |
| dc.date.issued | 2019-05-07 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/22697 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.relation.ispartofseries | MAR0503TN; | - |
| dc.subject | Marketing Plan | en_US |
| dc.subject | Marketing Mix | en_US |
| dc.subject | Branding and Positioning | en_US |
| dc.subject | Challenges Brand | en_US |
| dc.title | Mahindra Trucks & Bus Division: Building a Marketing Plan: A Teaching Note | en_US |
| dc.type | Cases and Notes | en_US |
| Appears in Collections: | Cases and Notes | |
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