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http://hdl.handle.net/11718/22701| Title: | Paytm: The Lucky Lifafa Campaign: A Teaching Note |
| Authors: | Abhishek Mukherjee, Saral Titus, Nidhi |
| Keywords: | mobile payments;mobile wallets;promotions;platform business |
| Issue Date: | 30-May-2019 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | MAR0504TN; |
| URI: | http://hdl.handle.net/11718/22701 |
| Appears in Collections: | Cases and Notes |
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