IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/22701Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Abhishek | - |
| dc.contributor.author | Mukherjee, Saral | - |
| dc.contributor.author | Titus, Nidhi | - |
| dc.date.accessioned | 2020-01-08T09:01:49Z | - |
| dc.date.available | 2020-01-08T09:01:49Z | - |
| dc.date.issued | 2019-05-30 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/22701 | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.relation.ispartofseries | MAR0504TN; | - |
| dc.subject | mobile payments | en_US |
| dc.subject | mobile wallets | en_US |
| dc.subject | promotions | en_US |
| dc.subject | platform business | en_US |
| dc.title | Paytm: The Lucky Lifafa Campaign: A Teaching Note | en_US |
| dc.type | Cases and Notes | en_US |
| Appears in Collections: | Cases and Notes | |
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