Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/22704
Title: Ganga Enterprises
Authors: Kumar, Pushpender
Keywords: Financial Credit;Credit Risk;Loan;Commission;Policy: Strategy
Issue Date: 6-Jun-2019
Publisher: Indian Institute of Management Ahmedabad
Series/Report no.: BP0432;
Abstract: Mr. Kewal Balana, Proprietor of Ganga Enterprise at Sri Ganganagar, Rajasthan,India, was worried about the abolishment of 2% commission in May 2018, in ‘Kachi-Aadat’ line of business, due to direct online transfer of money to farmer’s bank account. The firm suffered a net reduction in profit of Rs 1 million, 2% of Rs 50 million of commodities. , Mr. Bhushan Kumar, younger brother of Kewal Balana, wanted to quit Kachi- Aadat line of business and move to Pakki-Aadat line of business, where in the firm would sell commodities directly to industrial unit and charge 1% commission on net sales. His son Shobhit Kumar Balana on the other hand wanted to enter in the entirely new line of business.
URI: http://hdl.handle.net/11718/22704
Appears in Collections:Cases and Notes

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