IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/22720| Title: | Agarwal's 420: Challenges of Establishing and Growing a Traditional Business" |
| Authors: | Jain, Abhinandan K. |
| Keywords: | Growth Strategy;Expanding Nationally;Sales & Distribution;New Product Introduction;Operations;Entrepreneurship |
| Issue Date: | 7-Nov-2019 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | MAR0510; |
| Abstract: | Agrawals 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were INR 70 crores plus. Information available: reasons for setting up, guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, setting up and managing sales distribution system, and challenges of growth to go national. The case can be used for exploring factors in entrepreneurial motivation, sustaining small business in highly competitive market, and growing small single brand one product local businesses into large multi-product multiple brand national ones. |
| URI: | http://hdl.handle.net/11718/22720 |
| Appears in Collections: | Cases and Notes |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.