B.H.I.M. app end to end technology ecosystem analysis: a product management perspective

Abstract

With the technological improvements, people are using net banking, payment wallets like Paytm, Free Charge, etc. for making transactions rather than going directly going to the bank. BHIM is one such app, which has good features, providing you access to multiple bank accounts linked to your mobile number through a single app and allows inter/intrabank transaction without any transaction fee. But the current usage of BHIM app is not too high, primarily because of lack of awareness.