Comparative study of promotional activities of men’s and women’s sports in India

Abstract

Calling cricket as the third dominant religion in India, after Hinduism and Islam, would not be entirely incorrect. Such is the status it has gained in our country, over the years. Even though the national sport is hockey, its viewership stands nowhere close to that of cricket. The popularity of cricket among the masses is what makes it attractive to the marketers and advertisers. There might not be any other occasion where a brand could get as many eyeballs for their marketing exercise, as they could get during a cricket match. However, not all cricket matches are popular among the Indian audience. Women cricket matches are far less popular than men cricket matches.