IIMA Institutional Repository
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http://hdl.handle.net/11718/22869| Title: | Brands and the brain |
| Other Titles: | Social media: the world, ever closer |
| Authors: | R, Deepak Nerurkar, Urvi |
| Keywords: | Social Media;Facebook;Online marketing |
| Issue Date: | 2017 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | With the rise of World-wide web and internet in every house, the desire for hyperconnectivity has steadily been on a rise among the global population. People have started shifting their focus from local communities to online communities, that are no more restricted by geography. Not too long ago when social media was just blossoming, chat rooms and online forums revolving around niche interests were fairly common - before giving way to the MySpaces and Facebooks of today. |
| URI: | http://hdl.handle.net/11718/22869 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2367.pdf Restricted Access | SP_2367 | 853.21 kB | Adobe PDF | View/Open Request a copy |
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