IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/22869Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Sahay, Arvind | - |
| dc.contributor.author | R, Deepak | - |
| dc.contributor.author | Nerurkar, Urvi | - |
| dc.date.accessioned | 2020-02-11T08:40:43Z | - |
| dc.date.available | 2020-02-11T08:40:43Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/22869 | - |
| dc.description.abstract | With the rise of World-wide web and internet in every house, the desire for hyperconnectivity has steadily been on a rise among the global population. People have started shifting their focus from local communities to online communities, that are no more restricted by geography. Not too long ago when social media was just blossoming, chat rooms and online forums revolving around niche interests were fairly common - before giving way to the MySpaces and Facebooks of today. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Social Media | en_US |
| dc.subject | en_US | |
| dc.subject | Online marketing | en_US |
| dc.title | Brands and the brain | en_US |
| dc.title.alternative | Social media: the world, ever closer | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2367.pdf Restricted Access | SP_2367 | 853.21 kB | Adobe PDF | View/Open Request a copy |
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