Internet search engines and two-sided markets: Implications for antitrust analysis

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/23081

Title:	Internet search engines and two-sided markets: Implications for antitrust analysis
Authors:	Pingali, Viswanath
Keywords:	Internet search engines
Issue Date:	2018
Publisher:	Economic & Political Weekly
Citation:	Pingali, V. (2018). Internet search engines and two-sided markets: Implications for antitrust analysis. Economic & Political Weekly, 53(38). Available at https://www.epw.in/ journal/2018/ 38/market-power-and- competition-policy/internet-search-engines-and-two-sided.html
Abstract:	Internet search engines provide a vital platform for various groups to interact and create value. On the one hand, they help users find answers to their search queries, and on the other, search engines monetise their free search services by selling advertisements to connect potential buyers with sellers. An exploration of the economics of search markets is presented along with a discussion about the economic literature on two (multi)-sided markets. There is also a discussion of issues with the developments in the antitrust case pertaining to Google in India.
URI:	http://hdl.handle.net/11718/23081
ISSN:	2349-8846
Appears in Collections:	Journal Articles

Files in This Item:

File	Description	Size	Format
Internet Search Engines.pdf Restricted Access		124.29 kB	Adobe PDF	View/Open Request a copy