Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/23423
Title: How to make the right decision
Authors: Laha, Arnab Kumar
Keywords: Decision making;Management;Business analytics
Issue Date: 2015
Publisher: Random House India
Abstract: Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer. In this accessible, user-friendly book, Professor Arnab Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for your workplace. With examples and case studies.
URI: http://hdl.handle.net/11718/23423
ISBN: 9788184001624
Appears in Collections:Books

Files in This Item:
There are no files associated with this item.


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.