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http://hdl.handle.net/11718/23882| Title: | Payment methods and their effect on durable goods replacement |
| Authors: | Aruna, Divya T. Mukherjee, K. |
| Keywords: | Coupling;Cognitive dissonance;Payment method;Durable goods replacement;Effort justification;Mental account |
| Issue Date: | 2019 |
| Publisher: | Journal of Consumer Marketing |
| Citation: | Aruna Divya T., & Mukherjee, K. (2019). Payment methods and their effect on durable goods replacement. Journal of Consumer Marketing, 36(4), 484-493. doi:https://doi.org/10.1108/JCM-11-2017-2435 |
| Abstract: | Unlike point of purchase behavior, not much is known about how payment method impacts post-purchase behavior, especially for durable goods where user experience can last over long periods. The purpose of this paper is to link two strands of literature for the first time by uncovering systematic linkages between the payment method (upfront cash vs loan) used for purchase of durable goods and the replacement timings for the same. |
| URI: | http://hdl.handle.net/11718/23882 |
| ISSN: | 07363761 |
| Appears in Collections: | Journal Articles |
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