Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/23882
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dc.contributor.authorAruna, Divya T.
dc.contributor.authorMukherjee, K.
dc.date.accessioned2021-05-24T10:39:42Z
dc.date.available2021-05-24T10:39:42Z
dc.date.issued2019
dc.identifier.citationAruna Divya T., & Mukherjee, K. (2019). Payment methods and their effect on durable goods replacement. Journal of Consumer Marketing, 36(4), 484-493. doi:https://doi.org/10.1108/JCM-11-2017-2435en_US
dc.identifier.issn07363761
dc.identifier.urihttp://hdl.handle.net/11718/23882
dc.description.abstractUnlike point of purchase behavior, not much is known about how payment method impacts post-purchase behavior, especially for durable goods where user experience can last over long periods. The purpose of this paper is to link two strands of literature for the first time by uncovering systematic linkages between the payment method (upfront cash vs loan) used for purchase of durable goods and the replacement timings for the same.en_US
dc.language.isoenen_US
dc.publisherJournal of Consumer Marketingen_US
dc.subjectCouplingen_US
dc.subjectCognitive dissonanceen_US
dc.subjectPayment methoden_US
dc.subjectDurable goods replacementen_US
dc.subjectEffort justificationen_US
dc.subjectMental accounten_US
dc.titlePayment methods and their effect on durable goods replacementen_US
dc.typeArticleen_US
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