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http://hdl.handle.net/11718/23988| Title: | What motivates members to transact on social C2C communities?: a theoretical explanation |
| Authors: | Trehan, Deepak Sharma, Rajat |
| Keywords: | Social capital;C2C communities;Facebook commerce |
| Issue Date: | 2020 |
| Publisher: | Journal of Consumer Marketing |
| Citation: | Trehan, D., & Sharma, R. (2020). What motivates members to transact on social C2C communities?: a theoretical explanation. Journal of Consumer Marketing, 37(4), 399-411. doi:https://doi.org/10.1108/JCM-04-2019-3174 |
| Abstract: | This paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions involve no intermediation or payment of fees by any party. The phenomenon is in contrast with the traditional C2C transactions, on websites such as eBay, where the company website facilitates the transaction between consumers, charges a fee to sellers and provides limited information about buyers and sellers. |
| URI: | http://hdl.handle.net/11718/23988 |
| ISSN: | 07363761 |
| Appears in Collections: | Journal Articles |
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