What motivates members to transact on social C2C communities?: a theoretical explanation

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DC Field	Value	Language
dc.contributor.author	Trehan, Deepak	-
dc.contributor.author	Sharma, Rajat	-
dc.date.accessioned	2021-06-01T09:56:37Z	-
dc.date.available	2021-06-01T09:56:37Z	-
dc.date.issued	2020	-
dc.identifier.citation	Trehan, D., & Sharma, R. (2020). What motivates members to transact on social C2C communities?: a theoretical explanation. Journal of Consumer Marketing, 37(4), 399-411. doi:https://doi.org/10.1108/JCM-04-2019-3174	en_US
dc.identifier.issn	07363761	-
dc.identifier.uri	http://hdl.handle.net/11718/23988	-
dc.description.abstract	This paper aims to investigate the consumer motivation to buy products on consumer-to-consumer (C2C) communities on social networking sites (SNSs). These transactions involve no intermediation or payment of fees by any party. The phenomenon is in contrast with the traditional C2C transactions, on websites such as eBay, where the company website facilitates the transaction between consumers, charges a fee to sellers and provides limited information about buyers and sellers.	en_US
dc.language.iso	en	en_US
dc.publisher	Journal of Consumer Marketing	en_US
dc.subject	Social capital	en_US
dc.subject	C2C communities	en_US
dc.subject	Facebook commerce	en_US
dc.title	What motivates members to transact on social C2C communities?: a theoretical explanation	en_US
dc.type	Article	en_US
Appears in Collections:	Journal Articles

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