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http://hdl.handle.net/11718/24083| Title: | Role of mergers & acquisitions and new entry in shaping the e-commerce sector |
| Authors: | Chakraborty, Ayan Jain, Swapnil |
| Keywords: | E-commerce sector;Merger & acquisition;Retail |
| Issue Date: | 2019 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The Indian E-commerce sector is one of the faster growing sectors in India, which is expected to surpass the US to become the 2nd largest E-commerce sector worldwide by 2034. ( (IBEF, E-commerce, 2019). Until a few decades ago, retailing was just a brick-and-mortar game. However, the advent of internet gave rise to E-commerce which has received the support of the increasing smartphone adoption, launch of 4G networks and increasing disposable income. |
| URI: | http://hdl.handle.net/11718/24083 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2581.pdf Restricted Access | 828.43 kB | Adobe PDF | View/Open Request a copy |
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