Critical success factors in subscription services: OTT video

Abstract

Subscription strategy is going on since long before the internet era began. Newspaper carriers used to get subscriptions from offices and homes to deliver newspapers on time. This reduced their reliance on delivery agents for sales and helped them maintain regular revenue generation. With the internet era on boom, we see subscription models from e-commerce to entertainment to food delivery. The success of subscription model depends upon the balance between the value to the customer and the company. Although, the crux of the subscription model is same, but there are different varieties of subscription models available in the market.