Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24133
Title: Creating a strategy to attract Gen Y students: an empirical study of the impact of various factors on the likelihood of applying to firms
Authors: Joshi, Aditya Bhausaheb
Alok, Aditya
Keywords: Gen Y students;Strategy;Firms
Issue Date: 2019
Publisher: Indian Institute of Management Ahmedabad
Abstract: Employees contribute significantly to the success of the organization through their knowledge and skills (Breaugh & Stark, 2000). Thus, attracting and retaining skillful and productive employees has become a crucial task for the organizations. Attracting right employees via the job application is poised to become more challenging due to the various demographic and economic factors and it leads to ‘the war for talent’ in the job markets (Michaels, Handfield- Jones, & Axelrod, 2001).
URI: http://hdl.handle.net/11718/24133
Appears in Collections:Student Projects

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